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Nick Fisher
Commercial Property Data, Research & Analytics
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Didn't think I would see the day where I work for a company that partners with Lil Wayne 😎 A lot of my contacts will associate CoStar Group with commercial real estate research. We have also invested heavily into our residential marketplaces; Homes.com and Apartments.com in the US and now OnTheMarket in the UK 📈Here is a teaser of things to come... if you are an NFL fan, keep your eyes peeled whilst watching the super bowl 👀#proptech #realestate #property #residential
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Jakub Dabrowka
Senior PR Manager - Poland @ Wargaming
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'Marketing's dead, and I can back this s**t up': Baldur's Gate 3 publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' pcgamer.comAgree to disagree 😊There were over 12 thousand games released last year on Steam alone. That's a lot, not to mention other platforms and live service games that continue their push despite the passing time. There is NO WAY that vast majority of them can achieve even a fraction of success that the biggest titles can brag about. While I am one of the first people to praise Baldur’s Gate 3, their success is something that few games will ever be able to replicate. I do agree however that it’s tough for both marketing and communication. The market is extremely competitive. Even more so with games being part of a wider pop-culture - we’re fighting for attention not only in our own domain, but for audience’s free time in general. And with their availability and attention span much shorter than ever, it’s an uphill battle. And I agree that players don’t want to be advertised to, but that’s not what marketing is.“It’s a volatile landscape” - with all the obstacles, marcom teams must find new ways and angles to achieve their goals. The dynamic reality demands from us to always be vigilant, agile and creative. I challenge you to find a relaxed marketing manager 😉 It’s a constant challenge, where by trial and error we pursue new frontiers to reach our audiences and remain relevant. Yes, the way we used to see marketing is no longer applicable and that’s exactly why it’s so demanding. The everyday reality is a subject to constant change. So I wouldn't be so quick to declare marketing dead. It's ever adapting. BG3’s enormous success is however fueled by one thing done right – the product always came first. Their entire strategy (I believe) was always centered around the game itself. Is it fun, is it polished, is it ready to be released. No amount of work by marketing or communication teams will ever outweigh the quality of the product. And kudos to Larian for pushing this message through. There is one other thing that I take away from this – “they just want to know what you're making and why you're making it and who it's for”. That’s exactly why we as PR reps are here for. And I strongly believe that relevance of our work will only grow. Despite all the bad stickers that are often given to us (not in this roundtable, in general). Because that’s the goal of our work, to streamline communication and make you aware. We’re here to tell you our stories.
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Secret sauce behind world’s best marketing revealed in The Drum Awards Annual Review thedrum.comWhat made the likes of Kraft Heinz, Sony PlayStation and IKEA so creatively successful this year? Unwrap the secrets behind the world's top campaigns with The Drum's new Annual Awards Review. 🏆 🌟 Download your copy for exclusive insights into the very best winning work from across #TheDrumAwards 2023.#marketing #advertising #annualreview
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PR Consultancy
126 followers
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Nowstalgia: A New Marketing Tactic That Brings Generations Together - PR Consultancy https://prconsultancy.orgDive into the world of #Nowstalgia, where the past and present blend to create marketing magic! From Coca-Cola's personalized bottles to Nintendo's nostalgic consoles, it's clear that reimagining the past with a modern twist can turn brands into beloved icons.
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Perpetual Traffic
159 followers
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For all in the realm of marketing strategy: Let's discuss Apple's potential to not just shape but dominate the digital ad world. Their recent moves might suggest a shift towards establishing an unparalleled ad platform. How prepared is your brand for this seismic shift? Dive into the conversation.
How Apple Could Change Marketing FOREVER!
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Brenda Kermoade - Moore
Account Executive at Cox Media
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Olympic Advertising and the "Halo Effect" for Local Brands coxmedia.comDiscover how aligning your business with the Summer Games can elevate your advertising strategy - and your brand overall. Read more here: https://lnkd.in/gBpMP_Jq #LifeatCox
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John Dellaporta
On-Camera, Stage, Voiceover Professional | Communication and Coaching
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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled' pcgamer.comI’m no marketing expert, but I am a lifelong consumer, and a seller of the product that is my own work as a performer.We’re in the middle of a massive sea change in advertising and marketing. The internet saw to it that all the traditional tactics can be avoided or subverted.Before the internet, though, nothing became so distasteful as “selling.” “I don’t want to be SOLD to.” “Don’t worry, we’re not selling you anything!” Advertising became avante garde manipulation, subliminal tone poetry, name familiarization and inundation.My hot take: people don’t actually mind being sold to. They don’t like being lied to.I wonder if a straightforward advertising revolution is coming. A return to a somewhat quaint and straightforward model. “Hi, I’m from a company. We make a product we think you’ll like. Here’s what it does. Here’s what it costs. Here’s why we think that’s fair. Give it a try?” We’re all selling something. Let’s be straight with each other.
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Attentive
70,368 followers
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Where will you be tuning in 📺 to watch your favorite summer sports? If you answered, "on my phone" you're not alone. Over half of consumers reported watching games on their phones or tablets 📲 If your brand employs a mobile-first marketing strategy (hint hint - SMS counts) to reach your customers, you have an incredible opportunity to meet them where they spend their time.Whether you're a sports team, a retailer, part of the hospitality industry, or anything in between, here's how you can tie your marketing campaigns to major sporting events: https://bit.ly/3y1AaG7
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RPM Training
888 followers
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Are there specific marketing mistakes you see shop owners making? 🤔"Not leveraging their current investments in marketing. For example, they will sponsor a ball team or pay for advertising in a hockey arena. Then, they never go to games and never talk about their involvement with the team they have sponsored. They are always asking for content. When they could be posting the team game schedule, the highlights and scores, etc. In my opinion, marketing is about making a connection with people. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘆 𝗳𝗿𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗲𝘆 𝗸𝗻𝗼𝘄 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁." - Murray#wwmd #automotivebusiness #autoshopmarketing
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Aydın Abdullayev
San Tortino şirketinde Marketing ve B2B menecer | CEO & Founder at Dr.SMM
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$150 million Marketing budget $145 million Production budgetBarbie movies have demonstrated remarkable success in their marketing endeavors, achieving an impressive balance between investment and returns. The marketing campaigns for these movies have consistently captured the essence of adventure, empowerment, and friendship that Barbie represents. Although specific spending figures might vary from film to film, these campaigns typically allocate substantial budgets for diverse strategies, including social media promotions, TV spots, merchandise tie-ins, and captivating poster designs. The success lies in their ability to engage both young and nostalgic audiences, creating anticipation and driving ticket sales, DVD purchases, and merchandise revenue. This calculated approach has consistently translated into substantial box office earnings and sustained franchise popularity.
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